Integrated healthcare needs integrated communication
About us
Delivering unrivalled system insight and expert strategic counsel, Blue Lozenge supports healthcare system leaders, NHS providers and suppliers to the healthcare industry.
Blue Lozenge helps leaders to effectively use insight – to not just navigate but to better anticipate the needs of a rapidly evolving health and care ecosystem. This means senior management can engage more effectively with all priority stakeholders – from their organisation’s own workforce to the wider communities they serve.
Whether you need to influence, manage reputation, deliver large scale change, tackle a challenging issue or build commitment from the general public, stakeholders and local communities, Blue Lozenge services can support you – leaving you free to focus on leading your organisation.
Check out our services page for further details or arrange a call and we can discuss your project with you.
About our work
The Blue Lozenge Impact Report is a public demonstration of our commitment to transparency, and to being accountable to all our stakeholders for our social and environmental impact. It was a year full of exciting projects and impactful work to support the health and care sector. Download the report to see our high-level priorities for 2024-25.
About Rachel
Blue Lozenge was founded by Rachel Royall, regarded as one of the most influential communication leaders in the public sector, after having led Board level communications for complex organisations including the NHS, HM Revenue and Customs, Cabinet Office, Department of Health and Social Care and local government. Rachel was recognised in the 2018 and 2019 PR Week PowerBook.
Alongside her achievements in public sector communications she was Communications Director for IBM UK Healthcare and Life Sciences, and more recently led the healthcare team at specialist broadcast consultancy markettiers. She is a visiting lecturer at Quadriga University of Applied Sciences in Berlin on their Leadership MBA course. Rachel is a Chartered PR practitioner and a fellow of the Chartered Institute of Public Relations and the Institute of Internal Communication.
Follow her on X (formerly Twitter), LinkedIn or contact us to arrange a call with Rachel.
Why Blue Lozenge?
The NHS blue lozenge was first used in the 1990s. Following an intelligent rebranding exercise in 1999, the new identity brought together over 600 different variations, unifying communications for the public and patients who use the service.
Today it is claimed the brand has an impressive 95 per cent recognition among the general public. And thanks to the dedicated people who provide care and other essential services, it has become a potent symbol of national pride.
As is often mistakenly the case, the value of the rebranding exercise was initially called into question. However, the NHS blue lozenge identity and brand, has undoubtedly played an important role in unifying the health service, and in becoming the UK’s most identifiable and relevant brand.
We are passionate about the value that excellent communication brings to patients and the public. As integrated care becomes a dominant model for care delivery, our ambition is that the practice and benefits of strategic, integrated communication is brought fully to bear in health and care services.
We have developed the unifying spirit of the NHS identity into our own identity here at Blue Lozenge. Collaboration is at the heart of our values. Talk to us about how we can help you.
“Rachel is a breath of fresh air; likeable, approachable, professional and I instantly appreciated what this brought to me as I made my initial steps into patient partnership in a large NHS Trust. She sees opportunities where others may see problems and her honest, transparent approach to patient engagement was greatly welcomed by me. We worked together, with shared enthusiasm, trust and respect.”
Sara Turle, Patient Partner
NHS