Blue Lozenge Strategic Advisory Board
Four industry leaders strengthen Blue Lozenge governance
We are delighted to announce the launch of our Strategic Advisory Board. We’ve bought together an independent panel of senior healthcare and communication industry leaders to guide our next phase of growth. The board will guide our service development and help ensure we continue to deliver communication solutions that give healthcare professionals more time to care and patients better experiences.
Alongside then Blue Lozenge leadership team our strategic advisory board members are:
Jim Donaldson, Chair – With over 30 years in communications consultancy, Jim has led campaigns and teams at some of the world’s leading PR agencies. He was previously CEO of the UK and Middle East at global consultancy FleishmanHillard and now undertakes a portfolio career as a non-executive adviser and mentor.
Sarah Tedford, NHS CEO – An exceptional healthcare executive leader with a proven track record of delivering rapid organisational change across major NHS institutions and with experience in pharna. Sarah successfully navigated Covid-19 challenges and led transformational improvements.
Matthew Hopkins, NHS CEO – Chief Executive of Mid and South Essex NHS Foundation Trust and an experienced NHS leader, having previously served as CEO of multiple NHS trusts. Matthew began his career as a nurse in the NHS, bringing frontline perspective to strategic leadership.
Suhail Mirza, Non-Executive Director – A globally recognised inclusive wellness coach with over 20 years of healthcare sector experience. Suhail is a bestselling author and created the W.I.S.D.O.M Programme™, helping leaders unlock clarity and achieve sustainable success and hosts the Voices of Care podcast.
The board’s first meeting discussed the government’s 10-year health plan and how our service portfolio can support the healthcare system during this period of significant transformation.
Rachel Royall, our founder and CEO, commented:
“Launching our Strategic Advisory Board represents an important milestone in our journey. The expertise and insight these leaders bring will be invaluable as we continue to develop services that truly make a difference to healthcare organisations and the communities they serve.
“Four years in, we’ve delivered over 150 projects for 50 clients, but our mission remains unchanged – we transform healthcare through strategic communication that gives professionals more time to care and patients better experiences. This board will help ensure we continue to innovate and respond to the evolving needs of the health and care system.”
We are actively seeking to strengthen the board with representatives from patient advocacy and public health backgrounds. Healthcare professionals or patient representatives interested in contributing to this important work are invited to contact the board secretariat.
For more information about joining our Strategic Advisory Board, contact Corinne Harrison, partnership manager, at corinne@bluelozenge.co.uk


