Our work

Supporting a national body through closure

September 2026/by Rose Johnston

Children’s community health engagement

September 2026/by Rose Johnston

blank — Digital smoking app launch for Reading Borough Council

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July 2026/by Skye Stephens

We used our Blue Lozenge Infinity Model — Discover, Define, Develop and Deliver — to understand the routine and manual worker audience and craft campaign messaging and content that sparked behaviour change. Through audience insight reports and an analysis of other stop smoking campaigns, we identified three distinct audience personas within the routine and manual worker group: mothers, long-term smokers, and young smokers. Using the COM-B behavioural framework, we assessed each group's capability, opportunity and motivation to change, and found that mothers and long-term smokers shared the most common ground - both viewed smoking as a reward or relief and had a genuine desire to quit but had previously relied on willpower alone. Research also showed that gain-framed messaging - highlighting the positive benefits of quitting rather than the dangers of continuing - is more effective for adult smokers than fear-based approaches, as threatening messages can trigger defensive responses. This directly shaped our creative strategy. Using the EAST framework (Easy, Attractive, Social, Timely), we identified targeted Meta advertising and Google Ads as channels that would allow us to reach the right audience and drive traffic to stop smoking support. We prioritised social media channels that delivered reliable reach and frequency and created assets featuring real routine and manual workers from Reading in their workplaces. We ensured our ads reached the right people by targeting location and occupation. Our messaging focused on the positive gains of quitting rather than the risks of continuing, and we made sure to reference available cessation products and local services so that future quit attempts would not rely on willpower alone. — Stop smoking campaign for routine and manual workers

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April 2026/by Rose Johnston

Putting patient safety in the spotlight

April 2026/by Rose Johnston

Four women smiling and posing together in a brightly coloured school or community room with alphabet displays on the wall — Transforming staff into charity advocates

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February 2026/by Jake Royall

4 young children, sitting one behind each other smiling at the camera — Supporting a new learning disabilities and autism strategy

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February 2026/by Richard Slade

MMR Vaccination campaign — Targeted digital campaigns for MMR uptake

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January 2026/by Jake Royall

"Two TikTok screenshots side by side. Left: a woman pulls a loaded trolley through a patio door, captioned 'Pack it or sack it at Reading Festival, while trying to be sustainable', Right: a woman's selfie video still with microphone, guitar and music note graphics above her head, captioned 'Reading Festival has been and gone' — Influencer-led campaign tackles nicotine consumption

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January 2026/by Jake Royall

Two men in hoodies at bowling alley, one holding pink bowling ball and looking at phone together — Targeted care recruitment campaign

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November 2025/by Jake Royall

Woman in blue uniform speaking on telephone at office desk with computer and medical equipment — Helping Lewisham residents access primary care services

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November 2025/by Jake Royall

Camera operator filming woman with microphone in outdoor news reporting setting with ambulance in background — Media training for public health leaders

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October 2025/by Jake Royall