About Blue Lozenge
We give you more time to care
Blue Lozenge is a strategic healthcare communication and engagement agency serving clients across the NHS, public and private sectors, local authorities and central government. As the go-to agency for leaders across the health and care system and its trusted partners, we understand that great healthcare depends on clear communication and collaboration.
We leverage our extensive experience and deep understanding of the sector to help our clients excel at what matters most: improving the lives of patients, service users and communities.
Our mission
In today’s healthcare environment, leaders face mounting responsibilities and relentless pressures. Our mission is to add value through strategic communication and engagement across the health and care sector. Strategic communication, handled by specialists, creates space for your priorities and makes a real difference to productivity, employee engagement, patient outcomes and citizen behaviour.
Founded by Rachel Royall, one of the UK’s most influential communication leaders, our expert team brings unique insight from extensive experience across the NHS, Department of Health and Social Care, and Cabinet Office. We’ve delivered hundreds of award-winning healthcare campaigns, earning our clients’ trust to handle stakeholder engagement while they focus on what matters most – patient care.
What’s in a name?
The NHS blue lozenge: A symbol of national unity
The NHS blue lozenge debuted in the 1990s, becoming truly significant after a 1999 rebranding exercise that unified over 600 different visual identities into one cohesive system.
This simple symbol now enjoys remarkable brand recognition. Through the dedication of NHS staff, it has evolved beyond a mere logo into a powerful emblem of national pride.
Though initially questioned for its value, time has proven the blue lozenge is essential in unifying the health service while becoming one of the most globally recognisable and emotionally resonant brands.
At Blue Lozenge, we believe in communication excellence for patients and the public. As the NHS and the health and care system embarks on a period of significant transformation, our mission is to ensure strategic, cohesive communication fully supports health and care services across the UK and gives frontline leaders and workers more time to care.