The Blueprint
Our space for all Blue Lozenge news, insights and opinion.
Blue lozenge 25: the power of professional, strategic communication in healthcare
The NHS brand is a masterclass in demonstrating the power and value of professional, strategic communication in healthcare. 25 years ago this month the national roll out of the NHS blue lozenge began.
Blue lozenge 25: Strategic Importance of Brand
We're celebrating 25 years since the national roll-out of the NHS brand. Following an intelligent rebranding exercise in 1999 the NHS 'blue lozenge' has been synonymous with one NHS and a symbol of national pride.
Blue lozenge 25: Celebrating 25 years of the national rollout of the NHS brand
This month we're celebrating 25 years since the national rollout…
More than “make the right choice”: planning winter pressures campaigns that work
If pressures on NHS services could truly be alleviated by posters…