The Blueprint

Our space for all Blue Lozenge news, insights and opinion.

Blue lozenge 25: the power of professional, strategic communication in healthcare 

The NHS brand is a masterclass in demonstrating the power and value of professional, strategic communication in healthcare. 25 years ago this month the national roll out of the NHS blue lozenge began.
A doctor and an elderly patient have a pleasant interaction

Blue lozenge 25: Strategic Importance of Brand

We're celebrating 25 years since the national roll-out of the NHS brand. Following an intelligent rebranding exercise in 1999 the NHS 'blue lozenge' has been synonymous with one NHS and a symbol of national pride.
The logo of the NHS with some of its technical design aspects alonsideNHS

Blue lozenge 25: Celebrating 25 years of the national rollout of the NHS brand

This month we're celebrating 25 years since the national rollout…

More than “make the right choice”: planning winter pressures campaigns that work

If pressures on NHS services could truly be alleviated by posters…