“AI is the new electricity.” – Andrew Ng, AI pioneer and co-founder of Google Brain and Coursera.
There isn’t a day that passes without us seeing a new tool, fact, or opinion piece about Artificial Intelligence. The pace of change can feel overwhelming, and keeping up is a challenge.
While we know which tools are out there, understanding how to use them effectively is where many of us find ourselves.
That’s why ‘AI in the wild: Practical tools and real examples for NHS communicators’ is the first in a series of webinars held by Blue Lozenge, designed to support, upskill, and connect professionals across the health and care sector.
This February’s webinar will help unlock insights and knowledge by combining the theory and best practice frameworks behind AI with real-life examples of how it’s being used in NHS communications. We want to empower attendees to reap the benefits that AI can bring to their communications and day-to-day working lives.
- Practical prompt frameworks — how to get better outputs from AI tools
- Using AI to support project and campaign management
- Building AI into content creation and everyday workflows
- Examples of how their team uses AI including:
- An AI chatbot,
- Email and workload management tools
- AI-assisted podcast production
Why attend?
- Practical, honest, and grounded in real NHS experience
- Learn frameworks and techniques you can apply immediately
- Ideal for teams exploring AI or already experimenting with tools
Our speakers
Sonya Cullington
Sonya Cullington is a cyberpsychologist, public sector AI trainer and health communications specialist working at the intersection of human behaviour, public trust and emerging technology. She helps public sector teams use behavioural science to design clearer, safer and more ethical communications. Sonya specialises in tackling misinformation, strengthening trust and supporting the responsible use of AI, translating complex digital insights into practical guidance that enhances — rather than replaces — human connection.
Sarah Roberts
Sarah Roberts Chart.PR, FCIPR is an award-winning senior communications leader with over 15 years’ experience across digital, internal and strategic communications in healthcare and public service. A Chartered Practitioner and CIPR Fellow, Sarah leads digital communications at Cambridge University Hospitals, focusing on improving staff and patient digital experiences through audience-led content and accessible platforms. She is co-chair of the NHS Communications AI Network’s Training and Innovation Group, championing practical AI skills and upskilling for communicators.
Sarah Booth
Sarah Booth is the Director of Communications and Engagement at Cambridge University Hospitals NHS Foundation Trust, with over 20 years’ experience across NHS communications. Sarah has led public affairs, media, engagement, digital and internal communications, and previously held senior roles at Manchester University NHS Foundation Trust. She is co-chair of the NHS Communications AI Network’s Monitoring and Evaluation Working Group, focusing on the practical, ethical use of AI to strengthen trust, transparency and patient-centred engagement.