Woman in blue uniform speaking on telephone at office desk with computer and medical equipment

Helping Lewisham residents access primary care services

Informing residents of primary care services using targeted communications

South East London Integrated Care Board (SEL ICB) wanted a campaign to inform the local residents of Lewisham about the range of primary care services available to access. A targeted and localised communications campaign was needed to increase awareness of primary care services and digital resources, including the NHS app and pharmacy services.

Approach

Blue Lozenge collaborated with SEL ICB to create a targeted, multichannel communications campaign. We focused on creating accessible, community-centred content that would resonate with the residents of Lewisham. Our approach combined strategic planning, authentic visual storytelling, and targeted digital advertising.

We began by ensuring that messaging aligned with Lewisham’s specific community needs. We then ran a one-day photoshoot featuring real Lewisham primary care staff bringing authenticity to the campaign by capturing the diverse workforce behind local healthcare services.

Over the course of the campaign, we also:

  • Created custom-designed digital assets to be used across social media, websites and digital screens
  • Developed a comprehensive stakeholder toolkit to share with partners in the community
  • Ran a strategic two-week paid digital advertising campaign targeting Lewisham residents
  • Designed an A4 leaflet for Lewisham residents.

Impact

The campaign achieved strong reach and engagement, connecting with approximately 10% of Lewisham’s population. Peak engagement occurred between 5pm and 7pm with females aged 65+ and between 35 and 44 being the engaging the most.

The suite of campaign assets and photographs of local staff provided SEL ICB with a toolkit for ongoing community engagement beyond this project.

Ready to reach your audience with an impactful campaign?

Contact our team today to discuss how we can create an insight driven, creative, and targeted campaign to support your organisation’s objectives.

Email: hello@bluelozenge.co.uk