The Blueprint

Our space for all Blue Lozenge news, insights and opinion.

Professsor Shafi AhmedShafi Ahmed

NHS 75 – Professor Shafi Ahmed on the potential of VR, AI and the metaverse in healthcare

In the third part of our series of interviews with leading figures…

NHS 75 – Jude Mackenzie on building trust and reputation amongst health providers

In the second part in our series celebrating the NHS and its…

NHS 75 – Rachel Royall on the role of strategic communications in the NHS

In celebration of NHS 75, the 75th birthday of our national health…

Public relations in the NHS: Part II – Understanding what the media demands

In the second of a two-part series on public relations in the…