The Blueprint

Our space for all Blue Lozenge news, insights and opinion.

Big ears and small mouths

This week NHS England and Improvement published the Integrated Care Systems Design Framework. At its heart is the aspiration to improve health outcomes for all of us, to tackle inequality and improve the productivity of the NHS.
NHS brand

10 Minutes with — The Godmother of the NHS brand, Jude Mackenzie

We spent 10 minutes with Jude Mackenzie, the ‘godmother’ of the NHS brand, the comms lead who masterminded its implementation to get her thoughts on collaboration and communication in health and care.

The power of the Blue Lozenge to unite

Today we’re launching a new company that specialises in strategic communication in health and care. We’re called Blue Lozenge, our ambition is to support health and care leaders with excellent communication and engagement strategy and support.

Intelligent insight to inform integrated decision making

The vision for Integrated Care Systems is to remove traditional divisions between hospitals and family doctors, between physicians and mental health, and between NHS and Council Services.