Our team
Expert communicators who deliver
Communication is powered by people. Our team blends exceptional storytelling with healthcare expertise, tackling complex briefs confidently while anticipating audience response. We deliver results that delight clients and impact communities positively. We integrate seamlessly with your team, ensuring you always feel like our priority – because you are.
If you think we can help you, get in touch.
Rachel Royall, Chart.PR FCIPR FIoIC
Founder and Chief Executive
Rachel’s approach is informed by her professional expertise and her personal experience, as a living kidney donor and a breast cancer survivor. Rachel has extensive experience in leading board-level communications for NHS, IBM, HMRC, Cabinet Office, DHSC and local government. She has been recognised for her outstanding contribution to the PR profession by CIPR and PRCA.
Jim Donaldson
Strategic Advisory Board
Over a 30 year career working in communications consultancy, Jim has led campaigns and teams at some of the world’s leading PR agencies. Before joining Blue Lozenge, Jim was CEO of the UK and Middle East at leading global consultancy FleishmanHillard. Now undertaking a portfolio career, Jim is a non-exec adviser, strategic adviser and mentor to a number of organisations in the public relations and marketing industries.
Corinne Harrison
Partnership Manager
Corinne maintains exceptional quality in our client relationships and project delivery. Her experience across finance and operations in Europe, Canada, and the UK brings valuable commercial insight to healthcare partnerships. Previously heading Project Management at a Mayfair hedge fund, she applies rigorous principles that ensure our services deliver consistent value while building lasting client relationships.
Maddie Pinkham MCIPR
Account Director and Client Services Team Leader
Maddie brings over a decade of specialist healthcare communication experience to client accounts. Her expertise spans PR and communications across healthcare organisations, local authorities and regulatory bodies. Skilled in broadcast media, campaign strategy, and crisis communications, she delivers reputation management and media relations with exceptional professionalism, providing strategic guidance in challenging environments.
Carly Cook MCIPR
Head of Creative Services
Carly leads our creative and campaign services, bringing innovative thinking and artistic flair to health communication challenges. With expertise spanning internal communications, marketing, event management, and design, she excels at creating campaigns that drive behaviour change and engage diverse audiences.
Alenka Daniel
Account Director
Alenka is a transformational communications leader with deep NHS insight and a proven track record of delivering results. Her understanding of workforce dynamics, digital engagement, and system-wide strategy support our clients to improve patient care and navigate the complex and evolving health landscape.
Rose Johnston
Account Executive
Rose is a core part of our team, supporting our clients and helping our team deliver creative, thoughtful and effective communications. She has experience in law, policy development and research, and she brings valuable analytical insights and strong attention to detail to projects. Rose loves extreme sports, which always ensures that she’s a team player.
Sarah Tedford
Strategic Advisory Board
Sarah is an exceptional healthcare executive with a proven track record of delivering rapid organisational change across major NHS institutions. She successfully navigated Covid-19 challenges, developed strategic cases for new hospital builds, and led transformational improvements including resolving waiting list issues and transforming emergency departments. With commercial pharmaceutical experience, Sarah combines inspirational leadership with strong financial management, excelling at building resilient teams whilst improving patient outcomes and safety.
Matthew Hopkins
Strategic Advisory Board
Matthew Hopkins is the Chief Executive of Mid and South Essex NHS Foundation Trust. He is an experienced NHS leader, having previously served as CEO of Worcestershire Acute Hospitals NHS Trust and before that, as CEO of Epsom and St Helier University Hospitals and Barking, Havering and Redbridge University Hospitals. He began his career as a nurse in the NHS.
Suhail Mirza
Strategic Advisory Board
Suhail is a globally recognised Inclusive Wellness Coach with over 20 years’ healthcare experience. Beginning as an equal rights lawyer, he progressed to executive leadership before focusing on guiding individuals and organisations toward holistic wellness and peak performance. He created the W.I.S.D.O.M Programme™, coaches frontline NHS and social care workforce, and authored bestselling book ‘Many Mansions’. His insights shaped the LaingBuisson UK Healthcare Workforce Report (2021).