Services
Strategy
Strategic diagnosis
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Communication strategy development
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Stakeholder mapping and engagement planning
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Message framework development
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Channel strategy
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Internal communication strategy
We develop communication strategies that align perfectly with your organisational objectives while creating meaningful audience connections. Our comprehensive approach includes strategy development, stakeholder mapping, message framework creation, channel optimisation, and internal communication planning.
When your organisation lacks strategic direction, suffers from fragmented messaging, or needs to improve stakeholder engagement, Blue Lozenge provides the solution. Our proven methodology navigates complex stakeholder landscapes while delivering impactful messaging frameworks. With experience across all public sector levels, we ensure your communication efforts support organisational goals and build a cohesive, effective approach spanning both external and internal audiences.
Campaigns
Contagious campaigns
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Our unique BlueShift™ campaign model
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Multi-level campaign design
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Comprehensive campaign services
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Budget-conscious strategy
Our campaigns bring people and organisations together to drive meaningful health behaviour changes. Using our unique BlueShift™ campaign model, we design scalable interventions that range from large-scale awareness initiatives to hyperlocal activations targeting specific groups. Our comprehensive service covers research, creative, content, PR, marketing, advertising, and digital—all while working within your budget constraints. As specialists exclusively focused on health campaigns, we understand the healthcare landscape, approval processes, and cross-organisational connections. Our expertise in behaviour change communication is complemented by robust measurement frameworks that demonstrate real impact on health outcomes.
Resourcing
Expertise infusion
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Communication managed service
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Interim support
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Public health communication expertise
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Recruitment process support
Blue Lozenge provides flexible communication expertise when you need it most. Whether you require a comprehensive managed service, interim support to fill team gaps, specialised public health communication, or recruitment assistance, we seamlessly integrate with your organisation.
Our team-based approach means you’re never reliant on a single individual, with guaranteed coverage during absences and access to our extensive health sector network. We offer a range of expertise levels and our proprietary intelligence tools provide valuable insights that complement our service. When communication bottlenecks threaten your progress, Blue Lozenge delivers the professional support you need.
Pathway communication
Navigation pulse
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Patient pathway mapping
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User-centred content development
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Digital patient journey tools
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Service navigation resources
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Health literacy assessment and improvement
We review patient pathways to identify communication excellence opportunities that improve services, save time and money, help frontline teams and enhance patient experience. Our approach encompasses pathway mapping, user-centred content development, digital journey tools, service navigation resources, and health literacy assessments.
When patients struggle with complex pathways or confusing information, our specialist healthcare communication expertise makes a difference. Using a user-centred design approach combined with deep clinical pathway understanding, we create accessible, inclusive communication solutions. Our track record shows how effective pathway communication reduces missed appointments and improves compliance while transforming the patient experience.
PR and media relations
Reputation vitals
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Media strategy development
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Press office function
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Crisis communication
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Thought leadership
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Media training
We build and protect organisational reputation through strategic media engagement and proactive PR. Our comprehensive services include media strategy development, press office functions, crisis communication, thought leadership positioning and media training for spokespeople. When you need to increase positive coverage, manage reputation during challenges, ensure consistent messaging, or position as a thought leader, Blue Lozenge delivers.
Our established media relationships across national and trade press, combined with crisis communication expertise and healthcare sector knowledge, provide you with strategic reputation management. We prepare your executives for effective media appearances while creating compelling press materials that strengthen your position.
Capability
Capability booster
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Communication skills training
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Process development
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Mentoring and knowledge transfer
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Communication audits
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Toolkits and templates
We build internal communication capabilities that enable organisations to deliver effective engagement independently. Through skills training, process development, mentoring, communication audits, and providing toolkits, we transfer knowledge sustainably.
When you need to improve capabilities, standardise processes, develop employee skills, reduce external support reliance, or embed communication best practices, our experienced trainers and coaches deliver. Our practical, hands-on approach creates tailored solutions based on your specific organisational needs. Using proven frameworks and methodologies, we effectively transfer knowledge to your team, building lasting communication excellence that continues long after our involvement ends.