Planning Effective Winter Pressures Campaigns

Planning Effective Winter Pressures Campaigns

If pressures on NHS services could truly be alleviated by posters in waiting rooms urging people to “choose the right care” or “think first before you go to A&E”, winter would be a walk in the park for NHS communications professionals.  But the reality is that...
Communications for Fairer Healthcare Access

Communications for Fairer Healthcare Access

The Care Quality Commission (CQC) has today released its annual State of Care report, revealing the challenging landscape of health and adult social care in England. In the face of a cost-of-living crisis and mounting workforce pressures, there’s a growing risk...

More time to care

The Blue Lozenge health and care reputation framework In a world where public trust in the NHS is declining and there are huge challenges with the health and care workforce, proactively managing reputation has never been more important. We’re therefore building...

NHS 75 – Jude Mackenzie building trust in healthcare

In the second part in our series celebrating the NHS and its leading communicators, we spoke with Jude Mackenzie, and expert in trust and reputation. Amongst many other accomplishments, Jude was instrumental in the re-branding of the NHS’s “Blue Lozenge” logo, which...