Following the success of our last webinar, Ai in the wild: Practical tools and real examples for NHS communicators, we are delighted to continue our series with our next session on Ai imagery and video.
NHS communicators can often be wary of using AI due to ethical risks, with AI-generated images and video potentially misrepresenting reality and lacking transparency. But when used appropriately, with careful human creative direction, they can enhance our work and save time.
This July’s webinar covers the responsible use of AI imagery and video in healthcare communications – from governance and transparency to practical tools for storytelling and content creation.
AI can be a great help, but only when we know how to use it well and be responsible in doing so.
- Governance, transparency and reputational considerations when using AI imagery and video in healthcare
- Using AI tools creatively while maintaining professional judgement and human oversight
- Practical approaches to AI-powered storytelling and content creation
Real-world examples and tools, including:- AI-generated imagery and animation for storytelling
- Audio and voice generation tools
- AI-assisted scripting, editing and content production
Why attend?
- Practical insights grounded in NHS communications and engagement experience
- Learn how to balance creativity, transparency and risk when using AI
- Explore tools and techniques you can apply immediately
- Ideal for communications, engagement and content teams using or considering AI
Our speakers
Kerry Knight
Kerry Knight is a crisis communications specialist and AI governance adviser who helps boards and leaders prepare for reputation risk and the responsible use of AI.
A Chartered PR Practitioner, she holds a specialist certificate in AI Foundations for Business Professionals from the University of Oxford’s Saïd Business School.
Kerry works with organisations navigating AI-related reputation risk, translating complex risk landscapes into clear, actionable plans. She publishes Signals & Soapboxes, a weekly briefing on the risks most organisations are not yet ready for.
Kerry serves on the CIPR’s Crisis Communication Network committee. She is also a 2026 Independent Impact 50 Award recipient.
Scott Jackson
Scott is a content strategist and business leader with more than 25 years of experience helping organisations tell better stories, engage their audiences and navigate change. He leads Thira Consulting, working with leaders to use AI, content and communication to create clarity and momentum across their organisations.
What drives his interest in generative AI is not the technology itself, but the opportunity it creates, turning expertise into something people can understand, share and act on. His work focuses on practical AI use to improve communication, create more valuable content and make better use of the knowledge organisations already have.
Scott is also the founder of Eddy, a non-profit using podcasts and shared stories to support fathers navigating grief, disability and life’s toughest transitions.