Investing in our people

Good healthcare communications requires more than experience. It requires people who are actively learning about the sector and the tools available to them. Healthcare is a rapidly changing environment, so keeping our teams’ skills up to date is a core priority. Continuing professional development (CPD) is how we at Blue Lozenge hold ourselves to that standard.

Our team’s CPD takes many forms, from formal training to listening to podcasts and even hosting sector events. We make sure that CPD is a core part of how we work and our team’s development.

This commitment was reinforced during a recent session with Liam Taylor, Senior Corporate Account Executive at the Chartered Institute of Public Relations (CIPR), who explored how our team can make the most of our CIPR membership over the coming year. The session highlighted how much we are already doing and helped us to identify new ways we can gain CPD points and maintain our accreditation.

CIPR accreditation is a professional standard. For our clients, it means the people working on their projects are held to a recognised code of conduct, grounded in ethical practice and current thinking.

Maddie Pinkham, Client Services Lead, said:

“Healthcare is a sensitive space. Our clients need to know the people we have working on their communications are held to a professional standard. CIPR accreditation gives them that assurance.”

“This commitment reflects our core values, putting our people first and being data-driven, ensuring our work is both ethical and informed by evidence and insight.”

If you’re looking for strategic healthcare communication expertise to design and deliver your next campaign, view our services and get in touch hello@bluelozenge.co.uk