Reputation vitals
At Blue Lozenge, we know what makes a story, how to put your story across and who to pitch it to. Whether promoting a new initiative or helping protect your organisational reputation, our PR and media relations work spans local, national and trade news media within the health and care sector, across broadcast, print and digital.
Through proactive media strategies, confident media engagement, thought leadership, and media training, we help organisations share their story clearly and credibly when it matters most.
We bring strong, trusted relationships with health journalists and are proud to be the annual sponsors of the Medical Journalists’ Association Awards.
Our approach to reputation management is strategic, insight-led and grounded in a deep understanding of how the media works. We help boards see the full picture of reputation risk using our Blue Lozenge Reputation Risk Framework: More Time to Care ©. A reputation audit is particularly valuable for new leadership teams or as an annual health check – supporting good governance, sharpening your public profile and helping shift the narrative where needed.
How we can help you
For crisis communications, the best form of crisis PR is always preventative, but should the worst happen, we guide organisations on their reactive response and establish the platform for a more positive position in the future.
What we do
We help organisations with:
- Strategic reputation management and media strategy development
- Thought leadership positioning
- Providing a full press office function
- Out-of-hours press office service
- Board development and reputation risk audits
- Crisis communication preparedness and response (for example, CQC rating, service change, incident, cyber-attack, data loss)
- Media training for spokespeople
Who we work with
Our clients include:
- NHS leadership teams and trusts
- Local authority directors
- Health innovation directors
- Health tech companies seeking NHS credibility
