My apprenticeship journey so far: Aaron Clarke
When I started my apprenticeship with Blue Lozenge, I was thrilled. I was also nervous. I was stepping into an industry I knew very little about. I had a rough idea of what public relations (PR) was, but I didn’t know what a typical day would look like or whether I’d be good at it. I wasn’t sure where I’d fit in, especially as I was new to the healthcare industry.Looking back, I’m proud of how far I’ve come, and my course has played a big part in that.
What my course involves
I’m studying for a Level 4 PR and Communications apprenticeship. It runs alongside my role at Blue Lozenge, so I spend most of my week working and set aside time for study and assignments.The course covers the core skills every PR professional needs, from media relations and writing for different audiences to planning and evaluating campaigns.
Each topic has given me a better understanding of how PR works and, just as importantly, why it works.What I value most is how closely the course links to my day-to-day work. I can often put what I’ve learned into practice straight away, and my work gives me real examples to bring back to my studies.
How it has helped me
When I first started, pitching to journalists and seeing a story in print was what I thought PR was all about. The biggest highlight so far has been using what I’d learned on my course to pitch a story myself and secure coverage in a leading healthcare media outlet. The course has also given me confidence.
I now understand the thinking behind what we do, so I can explain my ideas, back them up and contribute to conversations at work.Applying my learning to health and public sector campaigns has shown me which issues matter most to me. I can now see how the right message, at the right time, can help someone make a safer or healthier choice.
Balancing work and study
Balancing the two has taken some getting used to, but having a clear routine helps. Regular progress reviews have helped me reflect on what I’ve learned. They have also helped me set goals for what I want to achieve next.
My advice
If you’re applying for apprenticeships and experiencing rejections, I know how that feels. Here’s what I’d say:Keep going. Every application and interview, good or bad, teaches you something, and the right opportunity is worth the wait.
Don’t worry about not knowing everything. I knew very little about PR when I started. An apprenticeship is designed to help you learn and develop.
Say yes to new experiences. When I was 15, I volunteered to write articles for several sports websites. Find something that helps you get your foot in the door. It will build your skills and look great on your CV.
Coming from a sports background, I never expected to find my place in health communications. Seven months on, I’m applying what I learn to campaigns that make a real difference to people’s health and wellbeing.
